One of Metatone's greatest assets is their ability to build artist’s brands from the ground up. With this in mind, it was clear that an artist heavy focus was the most appropriate approach.
One of the most common misconceptions about Squarespace is that you are limited to their own styling options and app integrations. We smashed both of those misconceptions and provided the form they wanted with the function they needed.
Behind the Scenes
After assessing Metatone's needs, it was clear that there would be a number of integrations with third party software required.
It was also important to ensure that the structure was built in such a way that it would be easy for their team to make changes and updates as the roster changes and as the company grows.
With this in mind, the website has major content blocks such as the slideshow on the home page that is tied into a simple gallery that can be changed by the client. All text entered into new gallery items end up being automatically formatted the same every time to maintain style continuity without any design or coding knowledge required by the client.
Along those same lines, each artist has new releases on Soundcloud, Spotify, YouTube, etc. in addition to some proprietary industry booking software. I've made it super easy for the Metatone team to add new embedded content using only the URL of each resource. No tech support or coding knowledge required.
Analytics are an important tool for understanding how visitors are using your website. That's why every website I build has an analytics dashboard built-in to the back-end.
For Metatone, this data is a great way to see who their most popular artists are during a given time period, where visitors are coming from, insights on which social media platforms are performing the best, and more.
Visits By Device Type
Visits By Day
Visits By Source