One word: Intense.
The company is intense, the owner is intense, and everything Serious Fitness does is intense. Bodybuilding is highly competitive; strength and determination are the driving principals behind this brand.
Intense, visually stunning and inspiring imagery was the driving force behind the design direction here. Understaning the brand made it easy to select a deep red for accents and calls to action. Red used universally to signify courage, strength, and power. Potential trainees can be sure that they'll be trained by an industry professional and experienced body builder.
Websites should work for you in a way that makes your life easier. Providing training information and a means to book clients was what made Anthony's life easier, so that's what we did, proving that a website can be as simple as text and a form.