Swizzles has been a staple of the local LGBTQ+ community in Ottawa for many years and is a magnet for many out-of-towners looking for an all-inclusive place to unwind. Since the update, staff have noticed a steady stream of new faces and an uptick in unique visitors to the website.
Swizzles was in desperate need of their online presence, the first impression that the website telegraphed to the world was a strong deterrent, but fancy was not the right direction for this project. Classic, clean and unfussy design was the approach used to polish the impression this community staple presents.
Before ◀︎|▶︎ After
Use the slider ◀︎|▶︎ to reveal before and after
Swizzles is now able to showcase their weekly and occasional special events, announce daily specials, and automatically push web content to social media to drive traffic with a back-end that makes it simple for them to manage their own content and make updates daily.